Saturday, March 6, 2010

a CoMpLeX simplicity ?


Signified visible...."Crystal", a shop selling crystal retail products. It's one of the most popular shops at Abdul Rehman Street.


My Bag Repairs...adding the quirk.."My bag will repair your bag". English is perhaps a funny language.


Since 1938. Dates add a mark of authenticity and respect...


Interesting spaces are explored by signmakers. The shutter is a good idea to exploit the form, colour and type on a scale that would catch eye spontaneously. Flat graphics in a grid reminds one of colour picture books for kids. Images are generally illustrated in similar way.


Brands form the first level along with their signified images to form the signification that makes it easier for a semi- or a fully illiterate fellow(s) to decipher the kind of shop it is. Smart and good signage design...


Locks...reality constructed!



Small things..but big ideas of representation...


"Plastics" placticized !!!


"unlimited" conveyed not only by the typography, but also by the building facade acting here as a sign panel


Many a times, the signified becomes representation or "form" reality


Multilingual, one can see combination of four languages

One needs more visual examples to understand the semiosis behind the signs. Can one call them signage, in the more objective sense of the term. The exploration doesn't provide sufficient clues to indicate a direct difference between what could be called "Signage". And, if it is a signage, then what elements make it so? If it is a system, if seen as seperate genres of signages, then could it be called a signage system ? These are all complex questions. As a premise, complexity often leads to simplicity with practise. The best part of signage is that it's ever evolving nature generally looks highly influenced by cultural aspects and also event-specific communication, that brings the scope worth understanding from the point of view of a communication designer. The journey looks interesting and the designer somewhere inside wants to deconstruct the complex simplicity through research.
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Photography: Nanki Nath
Area: Abdul Rehman Street, S. Mumbai

Logos with Logic



Yeah, I am talking about the 'arrow' that you can see between the E and the x in this logo. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company.



The SUN Microsystems logo is a wonderful example of symmetry and order. It was a brilliant observation that the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction. Spectacular.

The above logo is for an editing studio. I like the way the logo attempts to convey what they do.

The above are two magazines from the Readers Digest stable. Again, the attempt to communicate what it is about quite figuratively through the logo catches my attention.

I liked this logo of a hair stylist for the cheeky humour it brings to the (dressing) table.

This was a logo created for a puzzle game called Cluenatic. This game involves unravelling four clues. The logo has the letters C, L, U and E arranged as a maze. and from a distance, the logo looks like a key.
This logo is too good. For the name Eight, they have used a font in which each letter is a minor adaptation of the number 8.
Eighty-20 is a small consulting company which does sophisticated financial modeling, as well as some solid database work. All their work is highly quantitative and relies on some serious computational power, and the logo is meant to convey it. People first guess that 20% of the squares are darkened, but that turns out to be false after counting them. The trick is to view the dark squares as 1's and the light squares as 0's. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary. Kinda like the surreal green screen of The Matrix, they want us to read stuff in binary.
This was a logo designed in-house for some internal event at IBM. I like that they are quite relaxed about the logo, unlike certain other companies who do not like the logo to be tampered with in any way even for internal promotions.


You might think the arrow does nothing here. But it says that amazon.com has everything from a to z and it also represents the smile brought to the customer's face. Wow, that is quite deep.
Thanks to my friend Pia for sharing the logic :)